In order to gain brand awareness for Weather Underground I managed the creative development, media purchase, and implementation of the "What's YOUR Weather" outdoor campaign.

OBJECTIVE: Brand Awareness
TARGETS: Commuters & Travelers
MARKETS: O'Hare, Chicago, and NY Metro
RUN DATES: April 1st through June 31st
BONUS OVERAGES: 3 months static in NJ, 2 months digital and static at O'Hare