A network is a hard thing to visualize---so I sought to change that. In an effort to publicize the Weather Underground personal weather station (PWS) network to our users as well as to potential users we wanted to make it feel tangible. The network is the key differentiator to why the Weather Underground forecast is the most accurate in the world.
I conceived and managed the production of this video. The video was used in a $100k YouTube pre-roll buy.