With the impending launch of HelloWorks as the 3rd product of the HelloSign product suite, HelloSign was in need of some serious brand cohesion. There needed to be a better semblance of how each of the products differed without loosing brand consistency. A complete website design overhaul was made, including an updated top nav and footer as well as new CTAs.
After the brand refresh time-on-site and homepage clickthroughs increased by 30%. With better navigation and messaging lead conversion increased by 24%.