In the age of all-things digital sometimes getting a package with your name on it can be really refreshing. I planned, sourced, and executed the Weather Underground direct mailers. 

In 2010 the Weather Underground ad sales team was really ramping up, but they needed an extra push to really start gaining traction with the big ad agencies. Ad buyers were placing large buys in the "weather category" but they hadn't heard of the wunderground name.

The mailers were always tied to a contest or call to action. We set up a Weather Underground Media Facebook page and each direct mailer had a contest associated with it. To enter you had to post on the Facebook page. We had a little over 2,000 contacts and our Facebook page had nearly 800 likes. The high engagement of the direct mailers coupled with the fun and whimsy they evoked had a huge impact on our ad sales revenue.