Formerly known as the Weather Underground API and soon to be renamed The WeatherAPI. Launched in 2011, the WeatherAPI was the first weather API available in a self-serve portal in the world. In 4 years it has amassed over 300,000 key sign ups and generated annual revenue in the millions. It is now the most used weather API in the world.

I planned and launched the V1 of the portal at TechCrunch Disrupt SF in 2011. I have since managed the positioning, development, and ongoing promotion of the WeatherAPI.

The WunderFriends began as a series of adorable cartoon icons that were made into stickers to give away at SXSW. We quickly became very fond of these little guys and began to give them names. The sun is "Solita". The happy cloud is "Claude". The angry cloud got dubbed "Brutus". And finally, the happy go-lucky raindrop we named "Tubby".

The WunderFriends became internal mascots for Weather Underground as we put them on hoodies and t-shirts and stickers. People would clamor for our giveaways at events that starred the WunderFriends. Over time they became synonymous with the Weather Underground brand. 

After years of admiration we finally decided to introduce the WunderFriends as externally branded mascots of Weather Underground. Plans are currently in place to make short videos that will be used as brand ads on various platforms. 

The WunderMap app was initially released in 2010 and was only available on the iPad. It quickly rose to the top of the of the weather app Top Downloads list where its stayed for years as it became a favorite among weather enthusiasts around the world. In 2014 Weather Underground released an iPhone version of the WunderMap to critical acclaim getting rave reviews in Engadget, CNet, and PC Mag. 

I worked directly with the mobile product team during production as well as planning and executing the launch campaign. 

Launched in the Fall of 2015, the Weebly App Center has grown to over 150 apps with 250,000+ user downloads. Contributions include the development of personas, the messaging framework, all content strategy, and the formation of a dedicated Twitter handle. 

At-a-glance infographic to highlight the value and robustness of the Weather Company's API and data. In an effort to quickly showcase our data the infographic was animated into a 60 second video. 

My contributions to this project were the ideation, management of the production, and research of the talking points of the infographic.

In order to gain brand awareness for Weather Underground I managed the creative development, media purchase, and implementation of the "What's YOUR Weather" outdoor campaign.

OBJECTIVE: Brand Awareness
TARGETS: Commuters & Travelers
MARKETS: O'Hare, Chicago, and NY Metro
RUN DATES: April 1st through June 31st
BONUS OVERAGES: 3 months static in NJ, 2 months digital and static at O'Hare

In the age of all-things digital sometimes getting a package with your name on it can be really refreshing. I planned, sourced, and executed the Weather Underground direct mailers. 

In 2010 the Weather Underground ad sales team was really ramping up, but they needed an extra push to really start gaining traction with the big ad agencies. Ad buyers were placing large buys in the "weather category" but they hadn't heard of the wunderground name.

The mailers were always tied to a contest or call to action. We set up a Weather Underground Media Facebook page and each direct mailer had a contest associated with it. To enter you had to post on the Facebook page. We had a little over 2,000 contacts and our Facebook page had nearly 800 likes. The high engagement of the direct mailers coupled with the fun and whimsy they evoked had a huge impact on our ad sales revenue.

A network is a hard thing to visualize---so I sought to change that. In an effort to publicize the Weather Underground personal weather station (PWS) network to our users as well as to potential users we wanted to make it feel tangible. The network is the key differentiator to why the Weather Underground forecast is the most accurate in the world.

I conceived and managed the production of this video. The video was used in a $100k YouTube pre-roll buy. 

The Weather Underground brand is rested on the foundation of a multitude of communities.
There's the weather station community.
There's the WunderPhoto community.
There's the developer community.

Each of these communities is fully invested in the Weather Underground brand and loves to get communications from us.

Below are some of the API community emails that I have recently sent. I wrote and designed these emails myself and sent via MailChimp.

I had a pretty successful career selling real estate in Cabo San Lucas, Mexico. One of the factors I attribute to my success was my idea to mine potential clients by putting ads in the super local Pioneer Press newspapers in the wealthiest towns outside of Chicago. This is the ad that I ran. I made 3 contacts and 1 sale with this ad.

During my tenure at Loyola University, Chicago I was given the task of revamping the Christopher Reeve Foundation. This was the research report that my team and I wrote as the first step in our final presentation.